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Policy construction Every business that engages in the Socialmediasphere should have a clearly defined policy regarding its use. Even if you’re a one man (or woman) army, you should know how your interaction online will affect your branding image. Beyond how you look, do you know if there are rules and guidelines within your industry itself? Think of it as wearing a bike helmet. No one really wants to wear one, but it’s just a good idea! UZoom Media’s expert team will incorporate your current policies regarding IT, online use, general code of conduct, and industry standards and throw in a dose of cover your ahem to form a policy that both protects your brand and lets your company personality shine through!
Customization Just as every company is expected to have a website, consumers increasingly expect businesses and brands to have a presence on Facebook. (You do have a website, right? If not, click here!) And if they’re also on Twitter, YouTube, and LinkedIn, they’ve really got their act together. Beyond that, you’re rockin’ the Socialmediasphere! But just being there isn’t enough. You wouldn’t buy a billboard and post a pixelated logo and a bale of turtles on it. Well, you might post a bale of turtles if you’re a pet store, zoo, or turtle conservationist, but you get my point. Then why would you allow a potential customer to land on a Facebook page that goes straight to pixilation and random information raucousness? It’s not quite the impression of professionalism you’re going for. And beyond that, use the full power of the medium! UZoom Media has a full suite of really kickin’ Facebook applications that allow you to capture your audience’s attention, capture their information, and turn curious onlookers into qualified leads, and yes, even customers. And if you need a Twitter background that matches your brand identity and is fully optimized for success, we’ve got you covered.
Strategy No blindfolds or spitballs here, just sound business practice and tried and true marketing principles. Our Marketing and Media specialists will guide you through a Business and Marketing survey that includes a Social Media Survey to identify the appropriate starting point and direction. Then we drill down to determine your core audience segments and messaging so we can define measurable results. Next comes research to determine where you audience spends time online so we can establish which Social Media activities are in alignment with your overall company goals and marketing strategy. Whew! That sounds exhausting! But again, no worries…we’re here to help!
Promotions From creating sweepstakes and exclusive fan offers to a Groupon-esque deal, UZoom Media can help you design, implement and manage promotions aimed at increasing your fan base, and therefore your sales. We offer graphically rich customized tabs coupled with attention grabbing ads to drive traffic to your sites.
PPC Pay per click within Facebook can be tricky. You need the right photo, the right copy, the right headline. How do you know how much to bid? What market segments? UZoom Media’s team of Marketing and Media Specialists help you determine your target audience, craft your messages, and employ testing methods to make sure that your pay per click campaigns are as efficient as possible. Performance is checked daily and adjusted if necessary. Get the most out of your pay per click campaigns!
ROI Reporting As we say, you can’t improve what you don’t track. Once we determine your social media marketing goals and set up metrics to measure them, those metrics are tracked and aggregated into ROI reports that are as attractive and easy to read as they are informative. Don’t let your efforts go to waste…track and adjust!